My father held many jobs before I was born and when I was a young'un. But
for the majority of the time I remember, he was his own boss. He became a real
estate salesman, then very quickly thereafter a broker, and opened a business.
He had a partner for a while, "Uncle" Harry, but eventually they parted ways.
My father was not the kind of person who could get along well with others unless
they were, as he saw it, subordinate to him.
For the most part I abhorred his way of doing business, but there was one
thing I understood and agreed with: You cannot strenuously voice your opinion or
take sides if you want to sell your services to the greatest number of clients.
This was long before our country became as split down the middle as it is now,
but it's always made sense. If my father put a sign up proclaiming he was
voting for a Democratic candidate (and he was quite the Democrat before he got
old and switched sides), he knew he'd be annoying his potential Republican
clients, who could easily find another Realtor or, later, real estate
appraiser. He actually gave money to both parties when he contributed, just to
be fair.
Things certainly haven't changed in this basic regard. Sadly, I heard
Richard Chamberlain quoted as giving advice to young, gay actors to stay in the
closet. He said that no matter how far it looked like we'd come, the bigotry
was still prevalent and the jobs would be fewer if they didn't pretend to be
someone they're not. Since California, of all states, couldn't pass a law
giving equal marriage rights to gay people, he's probably right. And if you
want work, you do what you have to do to get it. It will vary depending on the
work, but when selling yourself, with a service or a talent, potential buyers
have to like you and see themselves in you. Or at least not see what's anathema
to them in you.
I base my opinions and reactions on what people put forth publicly. After
attending several writing workshops and conferences, I've seen plenty of the
agents, editors, and authors on Facebook. I can find them charming and
reasonable in person, then completely change my mind once I read their
postings. An independent editor who doesn't seem to understand the difference
between "its" and "it's" as they share their status? Once is a typo, more than
twice confirms their ignorance. Or one who thinks it's a good idea to lambast
those who disagree with a political idea s/he holds dear? Since we seem to be
so evenly split in America, half of their potential clients just felt a slap in
the face and decided to use someone else to clean up their manuscript.
Equally confusing, to my way of thinking, is why someone who has written a
book, and wants to sell it to as many readers as possible, would then alienate a
goodly number of them with bad "jokes." I know someone who does this. He makes
what he must think are highly amusing remarks about how cats are good for
tossing around and eating. Yes, eating. He thinks this is funny. He's an
otherwise smart and resourceful man, with a high IQ. He'd like to be published
and to entertain and emotionally move his readers. Yet he can't see, or won't
see (because it'd mean being a bit more self-aware and using the discipline
required to edit himself) that his public persona is the opposite of amusing.
It's offensive.
Those who know and love (or even just like) us will get our jokes and/or
put up with the bad ones because we have warm feelings toward each other. I
have actually smiled at some of this man's cat jokes, even though doing so will
surely go on my permanent record and only encouraged him when that was the last
thing he needed. But I know he would never actually, literally, hurt an animal
or eat a domestic cat (big cats, like any game, are another matter). I can
smile, and so can his family and good friends, because we know him well enough
to know that.
People, and potential readers of any book or books he may have published,
don't know that. At best they will think cat jokes are hilarious, either
because they don't particularly like cats, or because they have one and their
cat doesn't like them. But the worst case scenario (in a marketing sense), is
that they will think, "Wow, this guy is a loser. What sort of person says
something like that? That's sick." And they won't buy his books. All
because he couldn't control himself and what he put out there in the public
forum.
I have tried, in a gentle way, to make this point to him. He didn't hear
me. He'd probably also think I was being ridiculous if I said that agents and
editors might, just might, look at a writer's Facebook page and/or website or
blog when considering buying their manuscript. Employers do it all the time,
and a public face is even more important to scrutinize when it can influence
sales than when it can "merely" provide insight into a potential hire.
Or possibly he did hear me, and he continues to post obnoxious comments
because then he can blame a lack of success on how misunderstood he is, how
people are too sensitive and politically correct these days, rather than
strictly on his mastery of craft. It's hard to say. I often look deeper than
the bottom of the well.
I think it's also very hard to see our own faults. A friend kindly
pointing something out doesn't always get through. It might take a Gibbs-like
smack upside the head accompanying the words to drive home that something isn't
wise. I wish I could get him to listen. So far, telling him that talent alone
isn't enough hasn't made an impact.
Of course I also wonder what it is that I do. How am I shooting
myself in the foot? I fear that my friends who can see objectively what I need
to do or stop doing won't speak up, as I'm lacking in grace when confronted with
uncomfortable truths. I will come around eventually, but it's a bit like waking
me up by shaking my shoulder -- you will get a punch in the face for your
efforts.
I know that I value honesty and frankness. I also believe in keeping quite
a bit to myself, where Facebook or my blog are concerned. So, since I've put so
much out there already, you can just imagine what I'm holding back. :-)
I think it's too easy to share, and we've become too accustomed to doing so
casually. I wish self-editing would catch on as the next big thing. And, for
Christmas, I'd like this writer I've spoken of to be given the gift of having
all his cat jokes magically erased from cyberspace and memory. Hey, anything is
possible at Christmas.
This really strikes home with me. Although I share with my friends, I value my privacy, and I don't think you can be too cautious in this day and age about what you put in public forums.
ReplyDeleteI love this line: "So, since I've put so much out there already, you can just imagine what I'm holding back."
Thanks, C!
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